has been set up by Alex Ingram and Deborah Stone

Both of us lost our fathers some years ago and have a single parent living. We know first-hand how important it is to try to ensure that our parents are happy, contented and as healthy as possible.

Sometimes, we help them with little everyday tasks, such as sorting out car insurance, or banking. On other occasions, the problems we have to deal with have been more serious, such as falls at home and getting the right care for recuperation. We were finding it very difficult to find all the information we needed and it often took a long time to locate the right advice.

So we developed the concept of, a website aimed at helping you to help them, whether it is your elderly parent, older friend or relative. Packed full of information, it is a proactive site, which helps you find the answers to all the questions you might have. Whether you need specific information on care options,  funding, or how to keep your older relatives active, busy and healthy, provides it all. And of course, there are many helpful articles for you as well on how to cope with the stress of looking after your parents as they age. also offers an online shop for a  variety of helpful products designed to assist with elderly care and has some great gift ideas as well.

We have set up our forum, to give you the opportunity to ask questions and get advice from others in a similar situation, so please do share your problems and any solutions you may have.

You can register with us free of charge and receive a regular newsletter on all aspects of elderly care to make sure that you are always up to date with the latest government initiatives, reports, articles and advice.

We hope you find the website useful and we would be very grateful for any feedback you may have. Please contact us on

Please like us on Facebook, follow us on Twitter, on Pinterest or Google+

Alex, Deborah and all the team at


We speak on television and radio about all aspects of elderly care and contribute to the printed press regularly. Most recently, we have spoken on BBC Breakfast about the stress facing the sandwich generation and been named as one of 12 key voices in social care by The Guardian.  See all our press HERE is supported by Martha Lane Fox, Tanya Byron, Isabel Webster, Stephen Dixon, Joan Bakewell and Ann Widdecombe

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